A prototype design for an iced tea drink. SIP Iced Tea's target market would be young, affluent professionals who appreciate sophistication but avoid the uptight and inpersonable. The idea behind this drink was to promote healthy choices and use materials that were sustainable. The leaf logo promotes "green" living and the familiar water drop we associate it with points us to the natural elements. Ideally, the bottles would be made from recyclable glass and the labels would be etched on.